About Fable

Fable Pictures, established in 2016 with Sony Pictures Television's backing, is a multi-award-winning production company focused on prestige film and television, and telling primarily female-driven stories. Recent projects include Mr Loverman for BBC One, adapted from Bernardine Evaristo’s novel and starring Lennie James, Sharon D. Clarke, and Ariyon Bakare, set to premiere at Tribeca Film Festival in 2024, and the multi-BAFTA nominated Channel 4 comedy Hullraisers.

Fable’s films include Rocks (2019), directed by Sarah Gavron, Wild Rose (2018), starring Jessie Buckley, and Stan & Ollie (2018), starring Steve Coogan and John C. Reilly, all of which garnered a number of different awards including BAFTA and BIFA awards and a Golden Globe nomination.

Our Team

Faye Ward

Creative Director & Founder

Creative Director of Fable Pictures, Faye is the award-winning producer behind a host of British classics in both film and television. Championing visionary storytellers, new voices and underrepresented stories, her groundbreaking work includes BBC's critically acclaimed TV series Mr Loverman, starring Lennie James, Rocks, directed by Sarah Gavron, Wild Rose, starring Jessie Buckley, Stan & Ollie, starring Steve Coogan and John C. Reilly, The Crown (Series I), and Suffragette starring Carey Mulligan, Meryl Streep, Helena Bonham Carter and Ben Whishaw.

Hannah Farrell

Creative Director

Hannah’s love of film and TV grew from an insatiable appetite for stories and a misspent youth watching too many 80s movies and consuming anything from Byker Grove to Twin Peaks. Her passion for development ignited when she joined Working Title Films - working across seminal films such as Edgar Wright’s Shaun of the Dead and Hot Fuzz. In 2006 she joined Ruby Films as Head of Development working across a number of television and award nominated movies from Saving Mr Banks to Suffragette. Hannah produces and exec produces across Fable’s eclectic film and television slate, and still likes nothing more than a Sunday afternoon watching Goonies.

Caroline Harvey

Executive Producer

BAFTA-nominated producer and writer Caroline Harvey joined Fable in 2018, bringing valuable intellectual property to the company. She is passionate about discovering new perspectives to tell familiar stories and championing diverse narratives with authentic, boundary-pushing voices. Caroline loves collaborating with filmmakers: her previous roles include Head of Development for Anthony Minghella and Sydney Pollack, as well as an executive position at Working Title Films.

Hannah Price

Head of Development

Hannah joined Fable at its inception as Development Executive to build a brand-new slate. As Head of Development, she works with the creative team across all film and television projects. She was an Executive Producer on Mr Loverman and an Associate Producer on Rocks and Anne Boleyn.  Prior to Fable, Hannah worked as a Development Assistant at Film4 and then with the acclaimed director Yann Demange. As a freelance script and book reader she has worked for Studio Canal, Pinewood Pictures, Eleven Film and the Channel 4 Screenwriting Competition. She previously assisted producer Rosa Bosch across a range of documentaries, video art projects and on the festival launch of several feature films. She has produced drama and documentary shorts that have screened at UK festivals.

Claire Campbell

Head of Production

A force of nature and effortlessly supportive Head of Production, Claire is the beating heart of Fable. Born and bred in Scotland, Claire brings a rare regional authenticity and new perspective to our London-based production company. Raised by a gaffer and having a brother as a spark, she has a soft spot for electrical departments and loves all things production.  Claire’s career started in commercials in Scotland where after 12 years, she shimmed across to make her first indie film in 2012, Sunshine On Leith, with Dexter Fletcher.  From that moment onwards, the joys (and stresses) of finding creative solutions for productions, remains her focus.

Clark Crewe

Operations Manager

Having joined Fable Pictures at its conception, Clark oversees all film and TV productions, business affairs and operational functions of the company. Recent projects include Stan & Ollie and Wild Rose which had their world premieres at London and Toronto Film Festival respectively, and Sarah Gavron’s Rocks. During five years of freelance production prior to joining Fable, he worked across a diverse range of films including Tom Hooper’s The Danish Girl (starring Eddie Redmayne and Alicia Vikander), Our Kind Of Traitor (starring Stellan Skarsgård and Naomie Harris, written by Hossein Amini, directed by Susanna White), and Baltasar Kormákur’s Everest (starring Jake Gyllenhaal, Jason Clarke, and Naoko Mori, written by Simon Beaufoy and William Nicholson).

Ollie Swetenham

Development Coordinator

An obsessive fan of all things TV and film, Ollie joined Fable in 2020 as a Development Assistant, moving up to Development Coordinator in 2022, and his current role of Junior Development Executive in 2024. He works across the slate, providing day to day support and editorial insight, working as a Script Editor on Series 2 of Channel 4’s Hullraisers. A passionate Fabler, Ollie brings a composed presence to all our projects.

Jen Smith

Producer's Assistant

The newest member to the Fable family, Jen is assistant to Faye Ward and Hannah Farrell, engaging creatively and in the production of the whole slate. Prior to Fable, Jen worked freelance as a script and book reader, while also in the production office for independent feature films. In her spare time, Jen produces short films and dabbles in playing for her local hockey team.

Jo White

Finance Controller

Jo has been working in the Film & TV sector for more than 20 years. Jo began her career at Accountant’s Cape & Dalgleish (now part of Grant Thornton) where she specialised in audit & consultancy services within the media sector. Jo then moved into industry working freelance for TV & Film production companies providing finance support and reporting to boards from start-ups to the more the well-established companies.

Sarah Bridge

Company Accountant

As Company Accountant, Sarah Bridge has a firm grip on Fable finances. Sarah has a breadth of experience in areas of finance from audit to management accounting, across industries from retail to television. Prior to joining Fable in 2023, Sarah had worked in the industry for 5 years as both production and company accountant, and it is this collaboration of skills, understanding and prior experience that enables Sarah to give appropriate financial support to Fable. Sarah’s lifelong mission is to make sure that anyone who wants to is able to understand finance…let’s hope she lives to be 1000 years old!